Keyword Research Analysis



 Five effective Keyword Research Analysis Tips for website optimization:

Use multiple - word phrases

In spite of using more generic words try to use synonyms or "long tail" keywords. Research has shown that multi word phrases are capable of bringing more traffic to your site rather than highly competitive main keyword phrases. As long tail keywords plays a role of unique keyword for the site which increases the chance of bringing the site to the top. Less generic keywords or key phrases can bring a good amount of traffic to the site initially.

Research keywords specifically for each page

Stuffing of surplus targeted keywords in the Meta tags and using the same Meta tag in every page of the site is a complete waste. Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It would be more effective according to the best SEO practices as it gives each site page a chance for higher ranking on its own. 

Country specific Keyword Research

Do not forget keyword search terms can be country specific. For different countries there are different keywords terms you must research and then reference that country's search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings. Referencing the country specific search engine can yield to a good amount of local traffic to your site. 

Perform Effective Keyword Analysis

Effective keyword research for your website should be accompanied with an effective analysis of those keywords in the search engines to check:

To evaluate the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.

Are the other sites listed for your keywords truly your competitors?   

 If it is really the desired niche keyword for that page

 Are the sites listed for your keyword even related to your industry, products or services? 


Ongoing Keyword Research

Keyword Research and Analysis is not a home work of one day. It needs continuous efforts to be done upon to survive. Consistent modifications according to the emerging market changes are needed. Ongoing keyword research and modifications are the must for best SEO practices.

All the search engine optimization process goes around the website overall impact and usefulness and obviously the content and the keywords that are going to be used for the optimization process decide the fortune. Therefore keyword research needs expertise and should be done under the supervision of experts.

Keyword Research

Keyword Research is a process employed by search engine optimization professionals to discover and research actual search phrases which people enter into the search engines when conducting a search. Search Engine Optimization involves constant testing, experimenting and improvement. It all begins with words typed into a search box. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It's not always about getting visitors to your site, “but about getting the right kind of visitors”.

Search engines search for keywords or key phrases only in the web site when they search for the information for the net surfers.As search Engines need the most informative and useful sites for their visitors, they prefer the sites containing content with the highest priority of the keywords being searched.Expert Keyword Research is the cornerstone to a successful SEO. There are many Keyword Research and Generator tools. But in reality these tools can only give an approximate idea of what keywords can be searched relevant to a website like yours. But the actual keyword analysis can only be done by the person who has done analysis of the site keeping in mind the user's perspective and potential customers.

Let us talk about Google's AdWords Keyword tool which is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.

Lastly Keywords should also be used in several other elements on your site:

• Title Tag
• Meta Description Tags
• Headings
• Alt text
• Anchor Text/ Navigational Links