Keyword Research is a process employed by search engine optimization professionals to discover and research actual search phrases which people enter into the search engines when conducting a search. Search Engine Optimization involves constant testing, experimenting and improvement. It all begins with words typed into a search box. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Search engines search for keywords or key phrases only in the web site when they search for the information for the net surfers.As search Engines need the most informative and useful sites for their visitors, they prefer the sites containing content with the highest priority of the keywords being searched.Expert Keyword Research is the cornerstone to a successful SEO. There are many Keyword Research and Generator tools. But in reality these tools can only give an approximate idea of what keywords can be searched relevant to a website like yours. But the actual keyword analysis can only be done by the person who has done analysis of the site keeping in mind the user's perspective and potential customers.
It's not always about getting visitors to your site, “but about getting the right kind of visitors”.
Search engines search for keywords or key phrases only in the web site when they search for the information for the net surfers.As search Engines need the most informative and useful sites for their visitors, they prefer the sites containing content with the highest priority of the keywords being searched.Expert Keyword Research is the cornerstone to a successful SEO. There are many Keyword Research and Generator tools. But in reality these tools can only give an approximate idea of what keywords can be searched relevant to a website like yours. But the actual keyword analysis can only be done by the person who has done analysis of the site keeping in mind the user's perspective and potential customers.
Let us talk about Google's AdWords Keyword tool which is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
Lastly Keywords should also be used in several other elements on your site:
- Title Tag
- Meta Description Tags
- Headings
- Alt text
- Anchor Text/ Navigational Links
