Start of SEO?
Before starting SEO Campaign, one should take stock of the existent on-page and off-page SEO activities to help you prepare a strategy for your campaign.
How SEO is Done?
This is accomplished through an SEO audit, keyword research, competitive analysis, and strategy implementation that enhance the website’s architecture and content so that it is easily indexed by search engines.
Content is King?
Building a great website that no one can find is still a common mistake among today’s marketers.
The easiest way to make sure your site appears top on search results is by making sure you host fresh and well-written content relevant to your niche market. After all, it is no secret that content is King. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for
visitors (and both are important to search success).
In order to take stock of all your existing SEO assets here are a few things to look at:
Keyword Research - How many people perform a search each month for particular keywords
Keyword Density - Number of keywords present on each web page
Duplicate Content - Presence of duplicate content on your site
Relevance - How relevant is your content to your target audience?
Site Hierarchy/Architecture - For multiple directory levels, search engine spiders could have difficulty navigating to the lower reaches of your web site.
Index Status - Number of WebPages indexed by search engines
Back links - Incoming links to your website other than your own.
IP Neighbors - Website IP Neighbors (more on this below)
Blacklist IP - List of anti-spam databases where the website IP is blacklisted
Canonicalization - Process of picking up the right URL for the website
Domain Duplication - Duplicate URLs of the website
Black Hat - Unethical techniques implemented in the website
Traffic Estimation - Provides you a rough traffic estimate of the website
Visitor-Behavior - Do visitors spend time reading or do they bounce away quickly?
Html Tags - Do html title tags contain keywords relevant to page topics?
Meta Tag - Do Meta description tags describe what pages are about?
Speed - Does the site load easily?
Social Sharing - Do many people share your content on social media?
Social Reputation - Do those respected on social networks share your content?
Before starting SEO Campaign, one should take stock of the existent on-page and off-page SEO activities to help you prepare a strategy for your campaign.
How SEO is Done?
This is accomplished through an SEO audit, keyword research, competitive analysis, and strategy implementation that enhance the website’s architecture and content so that it is easily indexed by search engines.
Content is King?
Building a great website that no one can find is still a common mistake among today’s marketers.
The easiest way to make sure your site appears top on search results is by making sure you host fresh and well-written content relevant to your niche market. After all, it is no secret that content is King. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for
visitors (and both are important to search success).
In order to take stock of all your existing SEO assets here are a few things to look at:
Keyword Research - How many people perform a search each month for particular keywords
Keyword Density - Number of keywords present on each web page
Duplicate Content - Presence of duplicate content on your site
Relevance - How relevant is your content to your target audience?
Site Hierarchy/Architecture - For multiple directory levels, search engine spiders could have difficulty navigating to the lower reaches of your web site.
Index Status - Number of WebPages indexed by search engines
Back links - Incoming links to your website other than your own.
IP Neighbors - Website IP Neighbors (more on this below)
Blacklist IP - List of anti-spam databases where the website IP is blacklisted
Canonicalization - Process of picking up the right URL for the website
Domain Duplication - Duplicate URLs of the website
Black Hat - Unethical techniques implemented in the website
Traffic Estimation - Provides you a rough traffic estimate of the website
Visitor-Behavior - Do visitors spend time reading or do they bounce away quickly?
Html Tags - Do html title tags contain keywords relevant to page topics?
Meta Tag - Do Meta description tags describe what pages are about?
Speed - Does the site load easily?
Social Sharing - Do many people share your content on social media?
Social Reputation - Do those respected on social networks share your content?
