Digital
Analytics is the analysis of Qualitative and Quantitative data of
your business and competition to drive the Continual Improvement of
online experience of your customers and potential customers have
which translates to your desired Outcome.(both online & offline)
Quantitative
Data represents the size of audience, location of audience, performance of online marketing, what visitors do once they visit
website
Qualitative
Data gives the data of valuable insights about user experience
like why
did
they visit your site, Were they able to complete intended task or why
they haven't accomplished the task.
Measurable
Outcome of the Business Objectives
We have
5 Business Objectives in online world:
Business
Objectives Measurable Outcome
Content
Publishing Encourage Frequent Visitation
Branding Encourage Engagement & Awareness
Online
Information Support Provide information Quickly
Lead
Generation Drive Contact Form Submission
E commerce Drive
Product Sale
Process
of Continual Improvement of Online Experience
The
process includes Measurement, Reporting, Analyzing, Testing &
Improving.
Measure:
How people completing the customer journey and where along you losing
and retaining customers.
Reporting:
Arranging the data in a readable format for decision making
Analyzing:
Data Analysis can be from deep segments of data to industry
benchmark.
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