SEO Tips in One Place
Title Tags </>
Title Tag Optimization: The
Do’s
- Place your keywords at the beginning
- Use key-phrases instead of keywords
- Use modifiers
- Use numbers
- Separate your keywords with hyphens (-) or pipes (|)
- Include Acronyms
- Each page on your site should have a unique page title
- Best title naming convention for the homepage:
The first word in the homepage title should be the name
of the web site. Never start the title of the homepage with generic
words such as “The” or “Welcome” as they would make it more
difficult for a user to locate your site.
- Best title naming convention for other pages:
Start the title with the
keywords or most prominent information-carrying words that describe
what the page contains. These should be followed by the company name
at the end of the title. The reason why the company name is placed at
the end of the title is that if a user accesses an inner page via
it’s home page, then he/she already knows which site they are on.
If they access it via a web search, then they are more interested in
the specific content of that page. They would still be able to
identify who owns the site via the site ID (such as the logo).
Title Tag Optimization: The
Don'ts
- Do not make the content in the title tag longer than 60 characters
- Do not place too many keywords
- Do not use stop words: words such as “by”, “it” and “as”
- Do not use a lot of commas
- Do not use special characters
- Do not overuse synonyms
Clean URLs:
- Use clean, SEO friendly URLs.
- A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers.
- Use hyphens to separate words when necessary for readability.
Duplicate Content:
Check for duplicate content
at http://www.copyscape.com/, here you can search for copies of your
page on the web.
Logos & Images:
Optimize your logo and other images.
The key to creating good alt
tags consists of three points:
- Image needs a proper description, without keyword stuffing.
- It should be keyword rich.
- It needs to be short and to the point.
Example of what the full
image code should look like:
<img
src=”http://www.quicksprout.com/foggygoldengatebridge.jpg”
alt=”Golden Gate Bridge covered by fog” />
File Name: A image file name
does a much better job at describing the image with localized
keywords than a generic name would do. Plus, the generic name would
make it tough for the image to compete in the rankings.
File Size: There are two
aspects to an image file size. The first is the dimensions of the
image, and the second is how much storage space the image requires.
Make use of 301 Redirect
for non-www to www:
Search engines consider
http://abc.com and http://www.abc.com different websites. As a
result, if your website has been linked to from other websites using
a mix of the two URLs you are effectively splitting the potential
benefit of valuable link popularity.
Using a 301 redirect on the
“non-www” version of the URL, which is essentially a “permanent”
redirect in server talk, you can effectively consolidate all of your
link popularity to a single URL. This consolidation will serve to
increase your website’s chances of obtaining and maintaining top
rankings.
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